Most agencies and trade desks keep the how a secret. They take your budget, run it through systems you never see, and hand back a report built to impress instead of inform. We do the opposite. This page walks through our entire process and shows you what you’ll actually see as a client. No black box, no hand-waving.
When you work with Optimatic, four things are always visible. Most of the industry keeps at least three of them hidden.
You see what actually goes to working media and what you pay us to manage it. We charge a fixed percentage of your media spend, agreed up front, and we never mark up your media in secret. When we buy more efficiently, that saving goes back into your campaign, not our margin. We report everything as an all-in CPM with fees included, so the real cost is never hidden.
We’re platform agnostic. We pick the DSP and the data and inventory partners that fit your goals, not whatever pays us the most, and we tell you exactly which ones power your campaigns. You’re never guessing where your ads run or where your audience data comes from.
You get real dashboard access, not a monthly PDF we control. You can check performance whenever you want, not just when we decide to send an update.
We translate the metrics into what they actually mean for your business. You’ll understand what’s working and why, without needing a programmatic glossary open in another tab.
We start by learning your business, your goals, your customer, and what success actually means for you. Not a generic intake form. A real conversation about what you're trying to grow and what you've tried before.
We build your target audience from real data (intent signals, location, your own site visitors, and more) and map it to the channels that fit your goals and budget. You'll see the plan before a dollar is spent.
Your campaigns go live across the right formats, with tracking in place from day one. Everything is set up so performance is measurable from the first impression.
This is where most of the work happens. Senior strategists actively manage your campaigns, shifting budget to what's working and cutting what isn't. No autopilot, no "we'll check in next quarter."
You get clear reporting and regular reviews where we walk through results in plain language and decide next moves together. You always know where things stand.
One senior person who knows your account by name, not a rotating cast or a support ticket queue. Every client gets one.
Live reporting you can open any time, not a monthly summary you have to wait for and can't question.
Scheduled check-ins where we go through performance together and agree on what's next. Cadence is set to your spend and goals, not a rigid template.
Reports that tell you what happened and what it means for your business, written for a marketer, not a media buyer.
“Targeting” gets thrown around a lot. Here’s what it means when we do it. We layer several kinds of real-world signals to reach the right person, instead of buying a vague “lookalike” and hoping.
What people are actively researching and shopping for right now, so you reach them while they're in the market, not months later.
Where people go in the real world, from the neighborhoods they live in to the places they visit, used to reach the right audience near you or nationwide.
Your own site visitors and customer data, used to find more people who look and behave like the customers you already have.
The apps people use, the content they consume, and the context they're in, combined to place your ad where it fits.
We combine these into an audience that’s built for your business, then refine it as the campaign runs. And because we’re transparent, we’ll tell you which signals we’re using and why.
We take a small margin on spend as a fixed percentage. Unlike others who quite you a CPM, optimize to lower costs and keep the difference. All efficiencies go back into the campaign. We run through direct platform seats, so there’s no reselling and no hidden markup layer between your budget and the inventory.
It means we buy through our own seats on the ad platforms rather than reselling someone else’s access. You get the real cost, every impression, bid, and placement visible, and the same transparency the platform gives us. No middleman marking things up or hiding inventory in between.
A senior strategist, for the life of the engagement. Not a junior account manager, not a rotating team, not an algorithm left on autopilot. The people who build your campaign are the people who manage it.
No. Programmatic works best as a bolt-on that strengthens what you already run. We reach the audience sitting beyond your Meta and Google ceiling, and we make every channel more accountable. Your existing setup stays in place.
You get real-time dashboard access you can open any time, plus monthly reporting that ties spend directly to results in plain language. Nothing is filtered through a report we control. If you want to check performance at 11pm on a Sunday, you can.
No. We keep your business by performing, not by trapping you. We typically run a 3 month campaign to start (it takes time to get enough data and to optimize), then we go month to month and maintain partnerships by performing.
Minimum budgets depend on your geo targeting and goals. We will only do what makes sense and wont waste your money. Once we kick off, campaigns can go live within a couple of days if you have creative ready, with a short learning period after launch while we tune toward what’s converting.
Book a no-pressure strategy call and we’ll walk through exactly what transparent programmatic could do for your brand. Same openness you just read about, from the first conversation.
Or email us at info@optimatic.io