Digital Video

Digital Video Advertising

Tell your story with video, placed on high-quality, brand-safe sites and measured every step of the way. In-stream or in-banner, your message reaches the right people — and you see exactly what it did.

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What it is

Video ads, bought programmatically, measured in full

Digital video advertising is video ads served across websites and apps — either in-stream (before, during, or after other video content) or in-banner (video that plays within a standard ad unit on a page). Bought programmatically, it’s targeted to specific audiences and fully measurable.

It’s distinct from CTV, which runs on televisions. Digital video runs on the open web and apps, across desktop and mobile — which makes it flexible and efficient for reaching people throughout their day.

Why it works · Who it's for

Video earns attention and explains what words can't

Programmatic video gives you that storytelling power with precise targeting and real accountability — so you’re not paying for views that never happened.

01
Story-led brands

Brands with a story or product that's better shown than told.

02
Beyond the walled gardens

Advertisers who want video reach across the open web, not just inside the big platforms.

03
CTV extenders

Anyone running CTV who wants to extend the same message to desktop and mobile video.

How Optimatic does it

Right audience, brand-safe placements, full transparency

We place video across high-quality, brand-safe inventory and target with the same layered audience data we use everywhere. Brand-safety and viewability controls keep your video next to content you’d be comfortable standing beside.

You get clear measurement: completion rates, viewability, and downstream actions. Plus full transparency on cost and placements. No paying for an “impression” nobody actually saw.

Targeting layers
live
Audience & demographics

First- and third-party signals

Interest & intent

In-market and behavioral targeting

Contextual placement

Relevant content environments

Proof point

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average video completion rate across recent in-stream campaigns

Related services

Build a fuller video and audio mix

Connected TV (CTV) & OTT

Premium streaming inventory on the big screen, with the targeting and transparency of programmatic.

Explore CTV & OTT →

Display Advertising

Targeted banner and rich-media placements that keep your brand present across the open web.

Explore display →

Digital Audio

Podcasts and streaming audio that reach listeners in moments video can't — commute, gym, kitchen.

Explore Digital Audio →

FAQ

Digital video, answered

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Ready to reach the right audience?

Book a no-pressure strategy call and we’ll show you exactly how digital video could work for your brand — with honest numbers and no black box.

Or email us at info@optimatic.io