The reach of television with the targeting and measurement of digital. Run non-skippable ads on the streaming services your audience already watches — and finally know exactly who saw them.
Connected TV (CTV) is advertising on internet-connected televisions: the streaming apps people watch on smart TVs, streaming sticks, and game consoles. OTT — “over the top” — is the broader term for content delivered over the internet instead of cable. In plain terms, these are the ads you see on streaming services.
Unlike traditional TV, CTV is targeted and trackable. You’re not buying a guess about who’s watching a time slot. You’re reaching a specific audience and measuring what happened after.
Streaming has overtaken cable, and a growing share of that inventory is ad-supported. CTV pairs the credibility and attention of a big screen with the targeting of digital — and the ads are typically non-skippable, so your message actually lands.
Brands that want television-level presence without a television-sized budget — or the waste of untargeted, spray-and-pray buys.
Advertisers shifting budget away from cable who want real targeting and measurement instead of a Nielsen estimate and a hope.
Anyone building awareness who wants premium, full-attention placements on the largest screen in the house.
We buy CTV inventory across premium streaming services and apply the same audience data we use everywhere: intent, location, behavioral, and your first-party data. So instead of “adults 25 to 54,” you reach the actual people most likely to care.
Then we close the loop. You’ll see which audiences were reached, how the campaign performed, and what it cost — in real media terms, separated from our fee. CTV is one of the few places you can run TV ads and get a straight answer on what they did.
Average video completion rate across CTV campaigns — full message, full attention.
Average cost per visit on programmatic campaigns.
Transparency of all campaign spend — separated from our fee, every time.
Targeted video ads across the open web and social, measured the same honest way.
Reach listeners on streaming audio and podcasts with precise, trackable placements.
Stay top of mind across the web and reinforce your CTV reach with retargeting.
Book a no-pressure strategy call and we’ll show you exactly how ChatGPT advertising could work for your brand, with honest numbers and no black box.
Or email us at info@optimatic.io