Reach people when their screens are away but their ears are open. Run targeted ads across music streaming and podcasts, on the platforms your audience listens to every day.
Premium audio inventory
Not a broad station buy
Digital audio advertising is the ads you hear on streaming music services and podcasts. Programmatic audio means those ads are targeted to specific audiences and bought automatically — the same way display and CTV are.
It’s one of the few formats that reaches people during moments other channels can’t: working out, commuting, cooking, walking the dog. Their hands and eyes are busy, but they’re listening.
Audio is intimate and hard to skip. Streaming and podcast listening keep growing, and the inventory is increasingly targetable. It’s a strong awareness and consideration channel that reaches people in a focused, low-distraction state.
Brands that want to show up during screen-free moments — the commute, the workout, the kitchen — woven into the day.
Advertisers targeting commuters, fitness listeners, or specific interest groups that over-index on podcasts.
Anyone running CTV or video who wants an efficient way to extend reach and frequency across screen-free time.
We place audio ads across top streaming and podcast inventory and target by audience, interest, location, and your first-party data — not just a broad station buy.
Interest, behavior, location, and your own data decide who hears the spot — not which station happens to be playing.
You see which platforms and partners we're using, the real media cost versus our fee, and clear reporting on reach and performance.
Every campaign comes with named inventory and partners. If we run it, you can see exactly where it ran.
[CONFIRM: audio inventory partners and DSP for your campaign.]
Audio is built to be heard through. A representative Optimatic campaign held a {{ statVal }}% average listen-through rate across streaming and podcast placements — attention other formats fight for.
[CONFIRM real stat or mini result per campaign before publishing.]
Audio pairs naturally with the screens your audience uses the rest of the day.
Premium big-screen video on the streaming services households actually watch.
Targeted in-stream and outstream video across the open web and social.
Efficient, transparent display to build reach and retarget across the web.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Book a no-pressure strategy call and we’ll show you exactly how digital audio could work for your brand — with honest numbers and no black box.
Or email us at info@optimatic.io