The people who already visited your site are your warmest audience. We bring them back with timely, well-placed ads — without the creepy follow-them-everywhere feel that gives retargeting a bad name.
Retargeting — also called remarketing — shows ads to people who’ve already interacted with your brand: visited your site, viewed a product, or started a form. Because they’ve already shown interest, they’re far more likely to convert than a cold audience.
It’s usually one of the highest-returning things you can run, which is exactly why it deserves its own strategy instead of being a throwaway add-on.
Retargeting keeps your brand in front of those near-misses and brings them back at the right moment. Dollar for dollar, it’s frequently the most efficient spend in a programmatic mix.
Recover abandoned carts and product views — and turn browsers into buyers.
Re-engage people who didn’t finish a form and pull them back to convert.
If your site gets visits that don’t convert on the first pass — which is almost all of them — retargeting earns its place.
We cap frequency so your ads stay present without becoming annoying — relevant, not relentless.
We run retargeting across display, video, native, and more — not locked into a single format.
You’ll see exactly who’s being retargeted, where the ads run, the real cost versus our fee, and clear reporting on what’s converting.
Average return on ad spend across
retargeting campaigns we manage.
Lower cost per conversion versus
prospecting for the same client.
More likely to convert than a first-
time, cold visitor.
// illustrative figures — confirm with real campaign data before publishing
Premium banner inventory that drives the first-visit traffic retargeting brings back.
Reach the same warm audiences in-app and across mobile web, wherever they scroll.
Ads that match the page — a natural format for re-engaging visitors without friction.
Book a no-pressure strategy call and we’ll show you exactly how retargeting could work for your brand — with honest numbers and no black box.
Or email us at info@optimatic.io