Insurance keywords are bid past what most carriers and agencies can justify. The brands winning aren't outbidding the aggregators, they're reaching shoppers earlier. Optimatic puts you in front of in-market prospects across every screen, in only the states you're licensed to write.
We're a small, senior-led programmatic team running every campaign through direct platform seats, built for a category where state licensing, ad-review rules, and lead quality all have to line up. 100% managed for you. Compliant from day one. No black-box reporting.
One of the most expensive keyword categories in all of paid search, and the hardest to run compliantly.
Your products, appointed states, and what compliance needs to see. We build a campaign that clears review, not one that gets flagged.
Your ads find people showing real coverage intent across thousands of premium sites, apps, and CTV, geo-fenced to your licensed footprint.
Quote starts, cost per quote, and spend performance in plain language. Full transparency, all the time, with nothing hidden.
State DOI advertising rules, licensed-state targeting, and carrier disclosures. We navigate it all so your campaigns run.
Ads serve only where you're appointed to write, down to the DMA or ZIP. No wasted spend in states you can't quote.
Reach movers, new homeowners, new drivers, renewal-window shoppers, and seasonal spikes like CAT season and open enrollment.
Bring back prospects who started a quote and never finished, plus cross-line targeting to grow bundled policies, not just single-line quotes.
Shared and resold aggregator leads mean you're paying to compete against three other carriers for the same prospect. Programmatic builds your own pipeline instead: your brand, your first-party data, your renewal book. Every dollar traceable. Every impression accountable.
State DOI advertising rules, licensed-state targeting, and carrier disclosures navigated for you.
Ads serve only where you're appointed to write, down to the DMA or ZIP.
Movers, new homeowners, new drivers, renewal-window shoppers, and seasonal spikes like CAT season and open enrollment.
Prospects who started a quote and never finished come back, plus cross-line targeting to grow bundled policies, not just single-line quotes.
A senior team running every campaign through direct seats. No reselling, no markup layers, and no unvetted inventory in between.
Direct seats plus fraud filtering built in. Insurance CPMs are exactly what ad fraud targets.
A home or auto ad next to disaster coverage does more damage than a slow week. High-risk placements are suppressed by default.
Real-time dashboards and monthly reporting that tie spend to quote starts and bound policies. Every placement verified and fraud-filtered, so no black box means the inventory too.
Yes. Ads serve only where you're appointed to write, down to the DMA or ZIP, so there's no wasted spend in states you can't quote.
We navigate state DOI advertising rules, licensed-state targeting, and carrier disclosures, and build campaigns that clear ad review rather than get flagged. Compliant from day one.
Aggregator leads are shared and resold, so you're competing against three other carriers for the same prospect. Programmatic builds your own pipeline: your brand, your first-party data, your renewal book.
A small, senior-led programmatic team running every campaign through direct platform seats. No reselling, no markup layers. 100% managed for you.
A home or auto ad next to disaster coverage does more damage than a slow week. We control adjacency and suppress high-risk placements by default, and every placement runs on verified, fraud-filtered inventory through our direct seats.
Real-time dashboards and monthly reporting in plain language: quote starts, cost per quote, and spend tied to bound policies. Full transparency, nothing hidden.
No commitment, no jargon. 15 minutes to see what's possible.
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