For Carriers, Agencies, Brokers & MGAs

More quotes. Lower cost per policy.

Insurance keywords are bid past what most carriers and agencies can justify. The brands winning aren't outbidding the aggregators, they're reaching shoppers earlier. Optimatic puts you in front of in-market prospects across every screen, in only the states you're licensed to write.

Senior-led. Direct platform seats. Full transparency.

We're a small, senior-led programmatic team running every campaign through direct platform seats, built for a category where state licensing, ad-review rules, and lead quality all have to line up. 100% managed for you. Compliant from day one. No black-box reporting.

Why insurance is different.

One of the most expensive keyword categories in all of paid search, and the hardest to run compliantly.

Aggregators own the auction. Comparison sites have bid insurance keywords past what most carriers and agencies can justify.
You're buying back your own leads. Comparison sites capture the shopper first, then resell the lead to you and three other carriers competing for the same prospect.
Licensing limits where you can spend. Every impression outside your appointed states is wasted budget, so targeting has to follow your licensed footprint.
Placement risk is real. A home or auto ad next to disaster coverage does more damage than a slow week. We control adjacency and suppress high-risk placements by default.
Ad review is unforgiving. State DOI advertising rules and carrier disclosures flag campaigns that weren't built for compliance from the start.

Simple as 1, 2, 3.

01

We learn your lines & licensed states

Your products, appointed states, and what compliance needs to see. We build a campaign that clears review, not one that gets flagged.

02

We reach shoppers before the aggregators

Your ads find people showing real coverage intent across thousands of premium sites, apps, and CTV, geo-fenced to your licensed footprint.

03

You see exactly what's working

Quote starts, cost per quote, and spend performance in plain language. Full transparency, all the time, with nothing hidden.

How we approach insurance.

We handle the regulatory layer

State DOI advertising rules, licensed-state targeting, and carrier disclosures. We navigate it all so your campaigns run.

Licensed-state geo-fencing

Ads serve only where you're appointed to write, down to the DMA or ZIP. No wasted spend in states you can't quote.

Life-event & intent targeting

Reach movers, new homeowners, new drivers, renewal-window shoppers, and seasonal spikes like CAT season and open enrollment.

Quote-abandon retargeting

Bring back prospects who started a quote and never finished, plus cross-line targeting to grow bundled policies, not just single-line quotes.

Stop renting leads. Start owning the funnel.

Shared and resold aggregator leads mean you're paying to compete against three other carriers for the same prospect. Programmatic builds your own pipeline instead: your brand, your first-party data, your renewal book. Every dollar traceable. Every impression accountable.

What you get with Optimatic.

The regulatory layer, handled

State DOI advertising rules, licensed-state targeting, and carrier disclosures navigated for you.

Licensed-state geo-fencing

Ads serve only where you're appointed to write, down to the DMA or ZIP.

Life-event & intent targeting

Movers, new homeowners, new drivers, renewal-window shoppers, and seasonal spikes like CAT season and open enrollment.

Quote-abandon retargeting

Prospects who started a quote and never finished come back, plus cross-line targeting to grow bundled policies, not just single-line quotes.

Direct platform seats

A senior team running every campaign through direct seats. No reselling, no markup layers, and no unvetted inventory in between.

Verified, fraud-filtered inventory

Direct seats plus fraud filtering built in. Insurance CPMs are exactly what ad fraud targets.

Adjacency & brand-safety control

A home or auto ad next to disaster coverage does more damage than a slow week. High-risk placements are suppressed by default.

Reporting tied to policies

Real-time dashboards and monthly reporting that tie spend to quote starts and bound policies. Every placement verified and fraud-filtered, so no black box means the inventory too.

Frequently asked questions.

Can you only target the states we're licensed in?

Yes. Ads serve only where you're appointed to write, down to the DMA or ZIP, so there's no wasted spend in states you can't quote.

How do you handle insurance advertising compliance?

We navigate state DOI advertising rules, licensed-state targeting, and carrier disclosures, and build campaigns that clear ad review rather than get flagged. Compliant from day one.

How is this different from buying aggregator leads?

Aggregator leads are shared and resold, so you're competing against three other carriers for the same prospect. Programmatic builds your own pipeline: your brand, your first-party data, your renewal book.

Who runs our campaigns?

A small, senior-led programmatic team running every campaign through direct platform seats. No reselling, no markup layers. 100% managed for you.

How do you protect our brand around sensitive content?

A home or auto ad next to disaster coverage does more damage than a slow week. We control adjacency and suppress high-risk placements by default, and every placement runs on verified, fraud-filtered inventory through our direct seats.

What does reporting look like?

Real-time dashboards and monthly reporting in plain language: quote starts, cost per quote, and spend tied to bound policies. Full transparency, nothing hidden.

Let's talk. Free strategy call.

No commitment, no jargon. 15 minutes to see what's possible.

Book your free strategy call
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