Most agents rely on referrals and hope. The ones pulling ahead are getting in front of buyers and sellers before they ever fill out a Zillow form, while your name is the one they remember when they’re finally ready to move. Optimatic puts you there: precisely targeted ads that turn into more inquiries, more listing appointments, and more closings.
Agents don’t lose to better marketers. They lose to whoever got in front of the client first, and stayed there.
Three steps from strategy to results.
Your neighborhoods, your price points, buyer leads or seller leads. We build the campaign around your business.
Your ads reach buyers and sellers actively researching homes, across thousands of premium sites and apps.
Impressions, clicks, and spend performance in plain language, with full transparency, all the time.
The category playbook: which channels matter here, in what order, and why.
We put you in front of buyers and sellers who don’t know you yet, and make sure you’re the first name they think of when they’re ready to move. Every dollar traceable. Every impression accountable. Nothing hidden.
Six capabilities that put you ahead.
Reach people actively researching homes and showing purchase signals, before they contact anyone else.
Promote active listings to qualified local buyers, and build your name so sellers think of you first.
Target out-of-state buyers relocating to your market. These are high-intent audiences local-only tactics miss.
We manage Fair Housing Act compliant audience strategy end to end. Performance and peace of mind.
A senior team running every campaign through direct seats. No reselling, no junior account managers.
Real-time dashboards and monthly reporting that tie spend directly to leads and closings.
Those put you in a bidding pool on one platform for shared leads. We reach buyers and sellers across thousands of sites and apps, earlier, with your brand front and center.
The Fair Housing Act restricts targeting housing ads by protected classes. We build audience strategies that comply end to end, so you get performance without compliance risk.
Yes. Relocation audiences are a core tactic, and ones local-only approaches miss.
Both. We build around whichever your business needs.
Referrals are great until they slow. This builds a pipeline that doesn’t depend on who happens to call.
No commitment, no jargon. 15 minutes to see what’s possible.
Chris Pedersen, Head of Growth
chris@optimatic.io · (845) 558-9399 · optimatic.io