Health and wellness is one of the most competitive paid media categories out there, every brand fighting for the same feed, the same audience, the same moment. The brands winning aren’t outspending, they’re targeting smarter. Optimatic helps DTC and multi-location wellness brands scale past the Meta and Google ceiling with programmatic ads that find high-intent shoppers competitors are missing.
AURELIA
Clean Beauty, Real Results.
Everyone is bidding on the same "health-conscious" interest segments on the same two platforms. You're not paying for attention, you're paying to outbid every competitor for the same impression.
Wellness lives and dies on repeat purchase and subscription LTV. Pour everything into first-purchase ads and you're filling a leaky bucket.
January, spring, and back-to-school spike hard. Brands that just raise budgets into the same audience during those windows overpay. The edge is sharper targeting when demand peaks, not more spend.
Supplement and wellness creative gets flagged and rejected on the big platforms. Campaigns stall in review.
Your products, your price point, who you're trying to reach. We build the campaign around your goals, not a generic wellness template.
Your ads reach people by behavior and purchase intent across thousands of premium sites and apps, not just broad "health-conscious" interest.
Impressions, site visits, and sales lift in plain language. Full transparency, all the time, with nothing hidden.
We open programmatic inventory across thousands of premium sites and apps, so you scale into fresh audiences instead of re-bidding on the same saturated ones.
We build audiences from what people actually do and buy, so you reach shoppers close to a decision rather than a broad "wellness" category.
Past customers, lapsed subscribers, and repeat-purchase windows get their own campaigns, so retention works as hard as acquisition.
We sharpen targeting and creative ahead of your peak seasons instead of just spending more into them.
In a category that's all bottom-funnel, premium video and audio make you the name people already trust when they're ready to buy.
Most health and wellness brands max out Meta and Google, then wonder why scaling gets expensive. With Optimatic you’ll always know which audience is actually converting, and it will always be working for you. Every dollar traceable. Every impression accountable.
Scale past the point where Meta and Google get expensive. Reach the audience sitting in programmatic instead.
Target by actual behavior and purchase intent, not the broad "health-conscious consumer" category everyone else is bidding on.
Sharpen targeting exactly when spend spikes: New Year, spring, back-to-school, instead of spending more into the same broad audience.
Stay in front of past customers and subscribers, so retention works as hard as acquisition.
A senior team running every campaign through direct seats. No reselling, no junior account managers.
Real-time dashboards and monthly reporting that tie spend directly to sales. No black box.
No. Programmatic works best alongside them. We reach the audience beyond your Meta and Google ceiling and make every channel more accountable.
Yes. We tailor strategy to online sales, physical locations, or both.
Interest targeting guesses from broad categories. We target by real behavior and purchase signals, so you reach people closer to buying.
Yes. We build dedicated audiences for past customers, lapsed subscribers, and repeat-purchase windows.
We run compliant programmatic across inventory that handles health creative, and we build campaigns to clear review rather than get flagged.
We’ll cover this on your strategy call based on your goals, market, and the channels that make sense for your brand.
No commitment, no jargon. 15 minutes to see what’s possible.
Chris Pedersen, Head of Growth · chris@optimatic.io · (845) 558-9399