Google won’t run your ads. Meta won’t either. But your customers are still on every screen, every day, scrolling, streaming, driving past your storefront. The dispensaries winning right now aren’t doing more traditional marketing to compensate. They’ve found the compliant programmatic channels that let them show up anyway, while everyone else is stuck choosing between organic social and word of mouth.
AURELIA
Premium Wellness, Delivered
This isn’t a normal media category, and most agencies won’t touch it.
The ones that do often get you taken down.
Google and Meta reject cannabis ads outright. Organic social and word of mouth only stretch so far, and your competitors are already past them.
What's allowed in one market is a violation in the next. A generic national campaign is a compliance risk.
Ads have to reach the right people in the right places, or they don't run for long.
Plenty of shops will take your money and run non-compliant inventory that gets pulled, taking your momentum with it.
Reach the right audience within driving distance of each location, not a generic regional radius.
Bring back site visitors and app users who didn't complete an order or sign up for loyalty.
Age-gating, geo-restrictions, and creative review handled as part of the process, so campaigns run clean and stay live.
We open programmatic inventory across thousands of premium sites and apps, so you scale into fresh audiences instead of re-bidding on the same saturated ones.
Each location gets targeting within real driving distance, so spend stays where it converts instead of bleeding across a region.
Age-gating, geo-restrictions, and creative review happen before launch, so campaigns stay live.
It strengthens what you already run (loyalty, email, organic) rather than replacing it.
Direct seats mean you see every impression, bid, and placement. No markup layers, no hidden inventory, no interpretation required. The same transparency the platform gives us, with senior people who answer when ownership asks what the spend bought.
Cannabis advertising is governed by state law and platform policy. We run compliant programmatic with age-gating, geo-restrictions, and creative review built in, structured around the rules in your markets.
On compliant programmatic inventory: premium sites and apps that permit age-gated, geo-restricted cannabis advertising. We handle what is allowable.
We target within real driving distance of each storefront, not a broad regional radius, so spend stays close to where it converts.
Compliance is handled up front: age-gating, geo-restrictions, and creative review before launch, so campaigns run clean and stay live.
No. Programmatic is a bolt-on that strengthens what you already run.
No. No contracts longer than your confidence in the results.
No commitment, no jargon. 15 minutes to see what’s possible.
Chris Pedersen, Head of Growth
chris@optimatic.io · (845) 558-9399 · optimatic.io