Healthcare marketing carries a layer of complexity most categories never face: sensitive-category restrictions, platform health-content reviews, HIPAA-aware targeting limits, and compliance sign-offs before anything goes live. Optimatic built its entire model around operating inside those constraints, so your team gets reach instead of rejected campaigns and review-cycle delays.
AURELIA HEALTH
Expert cardiac care,
closer to home.
Healthcare doesn’t fail at marketing for lack of budget. It fails on constraints other categories never hit.
Platforms apply extra review to health content and restrict sensitive-category targeting. Work that would sail through in retail stalls or gets pulled.
You can't use protected health information the way other advertisers use data, so off-the-shelf tactics create real exposure.
Orthopedics, cardiology, and women's health reach different patients with different intent. Lumping them together wastes spend.
When the board asks what the spend bought, "reach" isn't an answer. Most setups can't connect spend to outcomes.
Your service lines, target geography, and what compliance needs to see. We build a campaign that clears review, not one that gets flagged.
Your ads reach people while they're still researching care, across thousands of premium sites and apps, not after they've chosen a provider.
Impressions, site visits, and spend performance in plain language. Full transparency, all the time, with nothing hidden.
We open programmatic inventory across thousands of premium sites and apps, so you scale into fresh audiences instead of re-bidding on the same saturated ones.
We reach the right patients without relying on or exposing protected health information.
Geo and condition-aware targeting per line of care, instead of one campaign trying to do everything.
In-market targeting catches people researching care, not after they've already chosen a provider.
Dashboards and monthly reporting tie spend to outcomes in language that survives a board review.
Most healthcare marketing teams either can’t get campaigns approved, or can’t prove they worked once they are. Optimatic solves both: campaigns that clear review, and reporting that holds up when leadership asks. Every dollar traceable. Every impression accountable.
HIPAA-aware targeting, platform health-content reviews, sensitive-category limits. We navigate all of it so your campaigns actually run.
Reach people while they're still researching care options, not after they've already chosen a provider.
Geo and condition-aware targeting by service line: orthopedics, cardiology, women's health, instead of one blended campaign.
Where Google and Meta limit or reject healthcare ads, we run compliant programmatic that still reaches the right audience.
A senior team running every campaign through direct seats. No reselling, no junior account managers.
Real-time dashboards and monthly reporting that tie spend directly to outcomes. No black box.
We build audiences and campaigns that avoid using or exposing protected health information and respect platform limits on sensitive health categories. Our approach is designed to keep your campaigns effective while staying within the boundaries that matter.
Platforms apply extra review to health content and restrict certain targeting. We build campaigns to clear that review up front instead of getting flagged. That means fewer delays, fewer pulled ads, and more consistent delivery.
Yes. Geo and condition-aware campaigns by service line, not one blended buy. Orthopedics, cardiology, women’s health, and other lines each get their own targeting strategy and reporting.
Yes. Reporting ties spend to outcomes in plain language that holds up in a leadership review. No jargon, no vanity metrics. The numbers your board actually wants to see.
Where those platforms limit or reject healthcare ads, we run compliant programmatic that still reaches the right audience. Our direct platform seats and programmatic approach open channels those walled gardens close off.
Final compliance depends on your organization’s own legal and compliance review. We support that process and build campaigns designed to meet the requirements from the start. We’re happy to walk through the specifics on a call.
No commitment, no jargon. 15 minutes to see what’s possible.
Chris Pedersen, Head of Growth
chris@optimatic.io · (845) 558-9399 · optimatic.io