FOR APPAREL & FASHION BRANDS & RETAILERS

More Shoppers.
More Sales.
Less Guesswork.

Whether you’re a DTC label, a multi-store retailer, or both, your next customer is already scrolling, swiping, and comparing right now. The brands pulling ahead aren’t spending more, they’re spending where it converts. Optimatic puts your collections in front of shoppers who are ready to buy, turning browsers into buyers, online and in store.

Senior-led. Direct platform seats. Full transparency.

We're a small, senior-led programmatic team running every campaign through direct platform seats, so your collections show up in front of real customers, not just clicks. 100% managed for you. No tech expertise needed. No black-box reporting.

Why apparel paid media is different

Fashion has problems other ecommerce categories don’t, and they’re exactly where money leaks.

How it works

01

We learn your brand & your customer.

Your collections, your price point, who you're trying to reach. We build the campaign around your goals, not a generic template.

02

We put your collections in front of the right shoppers.

Your ads appear across thousands of premium sites and apps, retargeting cart abandoners and reaching lookalikes of your best customers.

03

You see exactly
what's working.

Impressions, site visits, and sales lift in plain language. Full transparency, all the time, with nothing hidden.

How we approach apparel & fashion

Cover the whole journey, not just the click.

New-collection awareness, consideration, and cart-abandonment retargeting each get their own role, so you're not relying on one last-click campaign.

Model lookalikes on your best customers.

We target shoppers who resemble your highest-value, repeat buyers by real purchase intent, not a broad fashion interest.

Connect online ads to in-store traffic.

We run e-commerce conversion and location-based foot-traffic campaigns together, and measure both, so the full picture shows up.

Control frequency so retargeting helps,
not annoys.

Cart abandoners get timely, capped reminders, not the same ad forty times.

Time campaigns to your drops.

We build around launch windows and seasonal demand instead of a flat always-on spend.

Stop guessing which ads sold the
collection. Know.

Most apparel brands spend heavily on ads and can’t tell you which dollars actually drove a sale. With Optimatic you’ll always know, and it will always be working for you. Every dollar traceable. Every impression accountable. Nothing hidden.

What you get with Optimatic.

Full-funnel targeting.

From new-collection awareness to
cart-abandonment retargeting, every stage of the shopping journey, covered.

Online sales & in-store traffic.

Drive e-commerce conversions and walk-ins to physical locations, both at the same time.

Audience precision.

Lookalikes modeled on your best customers, targeted by real purchase intent, not just broad interest.

White-glove service.

A dedicated strategist handles everything. You focus on the collection, we focus on the customer.

Direct platform seats.

A senior team running every campaign through direct seats. No reselling, no junior account managers.

Full reporting, zero guesswork.

Real-time dashboards and monthly reporting that tie spend directly to sales. No black box.

Frequently asked questions

Yes, often together. We run e-commerce conversion and location-based campaigns and measure both.

Timely, frequency-capped retargeting that stays relevant instead of following people around endlessly.

We model audiences on your best, highest-value customers and target by real purchase behavior, not broad interest categories.

Yes. Reporting connects spend to sales in plain language, so you stop guessing which dollars worked.

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Let's talk. Free strategy call.

No commitment, no jargon. 15 minutes to see what’s possible.

Chris Pedersen, Head of Growth

chris@optimatic.io · (845) 558-9399 · optimatic.io